ZENBASKET’S EMAIL MARKETING WITH MAILCHIMP

With all the digital marketing tactics, Email marketing is still one of the most effective ways of promoting and growing your business, increasing revenue, reaching, and building relationships with your customers. Sending the right message, to the right people, at the right time is the key to effective email marketing.

WHAT IS EMAIL MARKETING?

Email marketing is a strategy to promote your business’s products and services. It can make the customers on your email list aware of new products, current offers, discount coupons, and other services by sending a commercial message through email. Email marketing can be achieved through many ways, which primarily includes: Abandoned cart email, Welcome email, Newsletter.

  • Abandoned cart email

Gently remind the customers what they left behind. This type of email marketing contains a list of products the customer left in the cart and a button to complete an order.

  • Welcome email

Send a welcome email to say ‘Thank you’ and promote your products by giving an offer.

  • Newsletter

This type of email marketing contains personalized exclusive offers, information about product launches, advice on using your products, and product recommendations that you can send to your customers regularly.

WHAT IS MAILCHIMP?

MailChimp is an email marketing platform that permits you to create, manage and analyze email campaigns. For effective email marketing, you can use Mailchimp to build your email list and send mails in bulk. Mailchimp is user-friendly and easy to set-up, making it one of the most popular platforms for Email Marketing.

WHAT YOU CAN DO WITH MAILCHIMP?
 

Import customer data
Zenbasket will automatically sync your customers, products, orders, discount coupons, and abandoned carts to help you create personalized marketing campaigns in Mailchimp.

Audience segments
Create and send custom email newsletters, share discounts, build your email marketing list, and more.

Pop-up forms
Mailchimp creates pop-up forms to collect customer details including mail to create targeted email campaigns.

Date-based Automations
Allows you to send automated emails that are triggered by certain dates, such as the recipient’s birthday.

Google remarketing ads
Creates your audience list and engages by targeting ads to your website visitors.

Social media ads
Uses your Mailchimp data for your Social media ad campaigns.

A/B testing
Allows you to get to know your audience better by split testing email campaigns with different subject lines, layouts, content, and send times.

Basic Reports
This allows you to get a good level of insight into your audience and your email campaigns.

Analytics
Integrate Google Analytics with Mailchimp, so you’ll be able to understand how your email campaigns affect your site traffic and your sales.

ZENBASKET WITH MAILCHIMP
Every business plan should have an email campaign strategy —to stay top-of-mind with the customers. Integration with Mailchimp can utilize the power of email marketing by automatically sharing customers and purchase-data from your Zenbasket store to build an email list, create targeted email campaigns, and more.
Now, it is easier for Business Owners to use Zenbasket and Mailchimp to grow their business and manage their customers. Zenbasket’s integration with Mailchimp helps you to manage your inventory, contacts, increase sales and revenue.

The features available to all using Zenbasket and Mailchimp include

Contact List
Contact lists are used to organize and group your contacts.You can create contact lists in Zenbasket. Then the contact lists are classified into AbandonList, MainList and Others.

  1. Abandoned List
    Abandoned carts are naturally tracked by Zenbasket and listed in Zenbasket admin, go to Orders → Abandoned Carts. Each incomplete order contains the customer’s contact details like Email address, Phone Number etc., provided during checkout.

Under the AbandonList category, Abandoned cart customers are automatically synced with Mailchimp. When customers leave items in their shopping cart, encourage them to complete their purchase by sending them a custom email that includes product links or special offers.

  • MainList
    User emails tracked by Zenbasket are listed in the admin section(Setting → Account Management >> Customers).

Under MainList, you can manually add a List of Customers. Send them a welcome email to introduce yourself and express your gratitude. In Mailchimp, you can use automation to make sure each new subscriber receives a welcome email.

  • Others
    You can manually group a List of Customers using our advanced filters – Country, States, Price buyers, Connected Customers and more. Send them a custom email that includes an offer or a special promotion applicable only to a set of customers.

CONCLUSION
The benefit of Mailchimp’s email builder is that it’s simple to use. With Mailchimp’s flexible email marketing templates and styles, it is easy to send visually pleasing, customer oriented emails, which eventually yields a greater conversion rate.

Connect Zenbasket with Mailchimp, and take your business to the next level.

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