With all the digital marketing tactics, Email marketing is still one of the most effective ways of promoting and growing your business, increasing revenue, reaching, and building relationships with your customers. Sending the right message, to the right people, at the right time is the key to effective email marketing.
WHAT IS EMAIL MARKETING?
Email marketing is a strategy to promote your business’s products and services. It can make the customers on your email list aware of new products, current offers, discount coupons, and other services by sending a commercial message through email. Email marketing can be achieved through many ways, which primarily includes: Abandoned cart email, Welcome email, Newsletter.
Gently remind the customers what they left behind. This type of email marketing contains a list of products the customer left in the cart and a button to complete an order.
Send a welcome email to say ‘Thank you’ and promote your products by giving an offer.
This type of email marketing contains personalized exclusive offers, information about product launches, advice on using your products, and product recommendations that you can send to your customers regularly.
WHAT IS MAILCHIMP?
MailChimp is an email marketing platform that permits you to create, manage and analyze email campaigns. For effective email marketing, you can use Mailchimp to build your email list and send mails in bulk. Mailchimp is user-friendly and easy to set-up, making it one of the most popular platforms for Email Marketing.
WHAT YOU CAN DO WITH MAILCHIMP?
Import customer data
Zenbasket will automatically sync your customers, products, orders, discount coupons, and abandoned carts to help you create personalized marketing campaigns in Mailchimp.
Create and send custom email newsletters, share discounts, build your email marketing list, and more.
Mailchimp creates pop-up forms to collect customer details including mail to create targeted email campaigns.
Allows you to send automated emails that are triggered by certain dates, such as the recipient’s birthday.
Google remarketing ads
Creates your audience list and engages by targeting ads to your website visitors.
Social media ads
Uses your Mailchimp data for your Social media ad campaigns.
Allows you to get to know your audience better by split testing email campaigns with different subject lines, layouts, content, and send times.
This allows you to get a good level of insight into your audience and your email campaigns.
Integrate Google Analytics with Mailchimp, so you’ll be able to understand how your email campaigns affect your site traffic and your sales.