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Position Details: Director of Moblie Marketing/ Product Manager

Location: Tempe, Arizona
Openings: 1
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Description:

Professional Qualifications

The Director, Mobile App Marketing will be a seasoned and strategic marketing executive with proven experience in consumer driven organizations where marketing drives affinity and brand loyalty. Comfortable working in an entrepreneurial environment, The Director, Mobile App Marketing will be a “player/coach” and should possess:

 

  • 10+ years of marketing and digital acquisition experience in a consumer driven business.
  • Demonstrated conceptual and strategic thinking; deep understanding of mobile marketing and App development.
  • Ability to develop Mobile App personalization products from beginning to end.  This will include requirement gathering, risk assessment, beta and QA testing, performance tracking and enhancement planning.
  • Thorough understanding of how to leverage insights to drive affinity.
  • Track record of driving mobile customer growth through the use of innovative and effective acquisition techniques.
  • Experience working with CRM tools (preferably Salesforce) data visualization tools, API and data feeds.
  • Ability to quickly identify and understand broader business issues, as well as the immediate business urgencies that help shape the direction of marketing initiatives.
  • Strong communication skills - must be able to articulate a clear vision through speeches and presentations with senior management.  Also, must be able to communicate complex information in writing through detailed project plans and business cases. Proven experience in persuading others through the use of strong logic and compelling data.
  • Proven ability to bring a consultative approach to decision making.       

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