Most of us rely on search engines like Google and Bing in our daily lives. So, ranking higher in searches helps your products to reach a wider audience. To attain this goal, you have to understand how search engines work on ranking and positioning a search result. Equipped with this knowledge, in combination with digital marketing techniques, you can increase your site traffic and drive sales.
Search Engine Optimization (SEO) helps optimize your e-commerce store to increase the quantity of visitors from organic results. When a user searches for a query, the search engine sends all its robots to crawl relevant websites and index those on the SERP. After indexing those sites, the search engines position the sites based on the site health optimized by SEO strategy, brand reach and more. When your site’s health is good, it gets ranked higher which increases passive traffic to your website and drives sales.
SEO is one of the key marketing strategies to increase overall site traffic. For an ecommerce business, you can get a lot of value by building out simple online marketing models to rank your website at the top of Search Engine Results Page (SERP) and grow your business. Here are the effective steps to improve SEO for an e-commerce website.
Steps To Improve ZenBasket Seo For Your Store
1. Keyword Research
To get the right keyword and to determine the search volume of keywords, Google’s Keyword Planner is the best choice for any business. It helps in keyword research, analyzes the statistics of popular keywords, evaluates keyword search volume, and makes forecasts for keywords based on the results.
Each page on your website such as product pages, categories, order page, blog posts, or your homepage rank with different keywords. Long-tail keywords are more specific keyword phrases that visitors use often when they’re closer to a point-of-purchase.
Page optimization is the key to improve your website’s position in the search engine result page. It helps you in ranking your website at the top in search results. Some optimizing factors include optimizing the content, improving the meta description and title tags.
Header 1 (H1) tags are used as the main headline for a page and it should contain the main keyword. H1 tag should be around 50–60 characters and only one H1 tag should be present in a page. Include the keyword at the beginning to rank faster.
Keep your meta descriptions punchy and include your target keywords at the beginning of your meta description. The length of meta description should not exceed 155 characters. Meta descriptions and also the page title should be human-readable. Include important keywords that are interesting enough to click but don’t stuff it.
Ensure alt text and title text for each image in every page to show your Snaps in Google Images for relevant keywords.
Slug is another important thing to keep in mind when it comes to SEO. A slug is an URL generated while creating a page or post. You can change the slug based on the keyword and never use numbers and special characters in the slug.
A Canonical tag is a way of telling search engines that a specific URL represents the master copy of a web page. By using the canonical tag, we could prevent problems caused by identical or duplicate content appearing on multiple URLs.
Links are one of the key factors to increase your domain authority. Whenever you publish a page or post, always mention Internal Links and External links. Internal links are hyperlinks that point to another link on the same domain whereas External links point to a link on another website.
The other form of links that you can use is Redirect. It is a way to send both visitors and search engines to a different URL from the one they originally requested. We can use redirects for necessary pages to avoid giving customers a broken link. The three most commonly used redirects are 301 for permanent redirection, 404 for page not found, 503 for page unavailable.
Consider all the brainstorming questions from the customer’s point of view and answer them in detail on your website. Plan and develop a basic content marketing strategy that would make the visitors easily understand your website and the context for your products and descriptions. Make your content clear, precise and informative to get your website in top searches. The quality of words is more important than the number of words.
5. Building your reputation through social media.
Social media platforms such as Facebook, Twitter, Instagram, and Pinterest help the customer to identify your reputation and allow you to market your website to targeted audiences. It also gives people a platform to find your brand. Your website must be linked with your social media accounts to ensure a wider reach and be more relatable.
6. Give searchers what they want.
The main purpose of SEO is to provide solutions to the searchers with “what they’re looking for”, while building your own brand and user experience. SEO usually focuses more on creating interest among the users to have a look at your website and to make them purchase your products. But, Search Engine focuses on website quality, user reviews, keywords, URLs, tags, meta descriptions and more. You can also use Long-tail keywords to rank your website faster. Now that your website will receive more traffic, you can convert them effectively.
7. Setting up recommended tools.
Google Analytics – Google Analytics is a free tool that generates insights about your site visitors. During a search engine optimization (SEO) campaign, you have to use Google Analytics to track the performance of your SEO strategy and constantly revise it.
Google Search Console – It is a very powerful webmaster tool that helps you to monitor and troubleshoot your website’s appearance in its search results. Search Console reports the performance, issues to be fixed, and make your site rank higher in Google Search results.
The things that make your site visitors more satisfied are fast-loading webpages, interesting content, clear visual representations, and above all, whether they find their answer or not. It is not so easy to implement all the strategies at once. By implementing the strategies, one by one and monitoring those changes and evolving based on these inputs will boost your site’s rank.
Let ZenBasket take your business to the next level.