Email marketing is a form of online marketing that allows you to easily increase engagement with your audience by delivering personalized, timely, and relevant messaging, through email.
Benefits Of Email Marketing?
- Helps businesses and nonprofits bridge the gap between customers and supporters. You don’t have to wait for your contacts to walk into your store or visit your website to communicate with them. Emails can be sent 24 hours a day, 365 days a year.
- Extremely fast delivery compared to traditional post. With email marketing, you can proactively send relevant and informative messaging right to their inbox on a consistent basis.
- Helps build relationships with your audience, and educate them on the value of your products or services while keeping your brand top of mind. Emails can be sent to as many as you wish.
Reasons To Have Email Marketing?
If you’re not using email marketing, you may be missing out. In fact, we conducted a survey and found that email marketing is the most-used marketing tool among small businesses. It can be used thoughtfully to build loyalty and trust in your brand. By joining a burgeoning bandwagon of email marketing users, you can communicate with your audience and let them know about what’s going on with your business or nonprofit, share upcoming deals or coupons, provide them with valuable content, and more.
With email marketing, the lines of communication between your business and your audience stay open. Coupled with the right messaging, email can transform into one of your most impactful marketing channels. Email marketing is important for building relationships with prospects, leads, current customers, and even past customers. Because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. Build and nurture those relationships to reap the benefits of having a consistently engaged customer base. If you have yet to get started with email marketing, there’s no better time to jump in.
How Does Zenbasket Send Emails?
ZenBasket works with email service providers like Mailchimp and Constant Contact, in an efficient manner, to open you up to all the benefits of email marketing. Constant Contact makes it easy to send engaging, professional-looking emails, and build a strong list of engaged email subscribers. ZenBasket’s email marketing with Constant Contact is striving to improve sending emails with targeted content, sharing your emails across various social media platforms, and so much more.
Why Constant Contact?
Constant Contact tells you how many people opened the message, clicked a link inside the message, or forwarded the email to a friend. After you are a customer of Constant contact, you are able to send unlimited emails to your contacts. Your billing is affected by both your email plan and the number of active contacts in your account. A variety of reports can be generated based on contacts frequently used, no. of contacts, abandoned cart contacts, type of messages customers like the best, and many more. Over time, tracking these reports will help you determine which types of messages customers like best. Constant Contact also helps you spread the word through email, social media, SEO, and other forms of online marketing all from one place.
Some of the top most benefits/features of Constant Contact are listed below:
- Easier email creation and editing.
- Automated email marketing campaigns.
- Social media marketing made easy.
- Robust contact management features.
- Real-time tracking for emails and ads.
- More interactive marketing campaigns.
- 24/7 customer support.
From the email editor to data management, and from automation to personalization, these are the key features to consider in an email marketing platform.
Zenbasket Integration With Constant Contact
Every business plan should have an email campaign strategy —to stay top-of-mind with the customers. Integration with Constant Contact can utilize the power of email marketing by automatically sharing customers and purchase-data from your ZenBasket store to build an email list, create targeted email campaigns, and more. Now, it is easier for Business Owners to use ZenBasket and Constant Contact to grow their business and manage their customers. ZenBasket’s integration with Constant Contact helps you to manage your contacts and abandoned cart, increase sales and revenue.
The features available to all using ZenBasket and Constant Contact include:
Contact lists are used to organize and group your contacts. You can create contact lists in ZenBasket. Then the contact lists are classified into AbandonList, MainList and Others.
Abandoned carts are tracked by ZenBasket and listed in ZenBasket admin, go to Orders → Abandoned Carts. Each incomplete order contains the customer’s contact details like Email address, Phone Number, etc., provided during checkout. Under the AbandonList category, Abandoned cart customers are automatically synced with Constant Contact. When customers leave items in their shopping cart, encourage them to complete their purchase by sending them a custom email that includes product links or special offers.
User emails tracked by ZenBasket are listed in the admin section(Setting → Account Management → Customers). Under MainList, you can manually add a List of Customers. Send them a welcome email to introduce yourself and express your gratitude. Use automation features in Constant Contact to make sure each new subscriber receives a welcome email.
You can manually group a List of Customers using our advanced filters – Country, States, Price buyers, Connected Customers and more. Send them a custom email that includes an offer or a special promotion applicable only to a set of customers.
The benefit of Constant Contact’s email builder is that it’s simple to use. With Constant Contact’s flexible email marketing templates and styles, it is easy to send visually pleasing, customer-oriented emails, which eventually yields a greater conversion rate.
Connect ZenBasket with Constant Contact, and take your business to the next level.