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Position Details: Digital Brand Manager - 961450N

Location: Beaverton, OR
Openings: 1
Job Number:

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Description:

North America Digital Brand Manager – Jordan Brand

Overview

As a Digital Brand Manager – Jordan, you will be responsible for bringing Jordan Brand’s storytelling to life across the client digital ecosystem.  As a member of the digital brand category team, you will partner and work closely with Joran Brand and client’s business, merchandising and membership teams. Aligning on seasonal priorities and driving Jordan stories across client digital channels and performance marketing/paid media. You will also collaborate and work closely with the full digital brand team and have a strong understanding of all digital channels including apps, email, site experience, social and paid media. You will own digital campaigns and launches for Jordan Brand as well as collaborating with other categories to ensure that a Jordan POV is represented in appropriate campaigns. You will be responsible for developing holistic digital consumer journeys, briefing the full digital brand team, driving successful campaign launches and sustaining/recapping performance across all digital activations. As a manager on this team you’ll also be responsible for helping drive and define future strategies and tactics that create the future for the Digital Brand team.

Responsibilities include:

  • Create and manage all Jordan seasonal and weekly plans for client digital brand
  • Lead, partner and collaborate on the seasonal priority briefing process
  • Work closely with channel leads during priority briefing process to inform, collaborate, plan, share and execute seasonal priorities
  • Partner with digital creative design to program and produce digital assets supporting Jordan Brand stories
  • Be a thought partner, leader, executer and resource for Jordan brand and business leads.
  • Partner with merchandising and site merchandising to develop demand creating journeys around priority products for the Jordan digital business.
  • Manage timelines and deliverables during game plan and briefing process
  • Communicate clearly and effectively as you manage and sustain marketing programs and provide informative recaps
  • Partner membership to plan and orchestrate journeys for our Jordan members across client digital channels and territories.
  • Manage day to day process flow and project management during briefing process
  • Create and maintain project planning and presentation tools to share project updates
  • Drive and report results that support brand and bottom line business goals
  • Mentoring and coaching digital brand category peers and specialists
  • Development of future best practices for digital consumer journeys

Qualifications:

  • Bachelor's degree in Business, Marketing or a related discipline
  • 5+ years' brand experience (digital marketing or related experience in marketing strategy, consumer marketing, marketing planning and marketing implementation)
    • 2 years additional experience in lieu of a degree
  • High Affinity for Jordan Brand and sneaker culture
  • Demonstrated experience in strategic planning and expertise across Brand and Category management and grassroots event activations
  • Ability to travel up to 25% of the time

Preferred:

  1. Understanding of the client matrix and product lines
  2. Previous experience in the footwear or apparel industry

Required

  • CONSUMER MARKETING
  • DIGITAL CAMPAIGN
  • MARKETING STRATEGY
  • PROJECT MANAGEMENT
  • AGGRESSIVE SELF STARTER

Additional

  • CATEGORY MANAGEMENT
  • STRATEGIC PLANNING
  • COACHING
  • DIGITAL MARKETING
  • PROJECT PLANNING
  • MENTOR
  • CHANNEL MARKETING PLAN

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