Transforming Retail with a Unified 360° Customer View

Working with Centizen changed how we understand and engage with our customers. Their team didn’t just modernize our data stack, they helped us unlock insights that shape real-time decisions across every department.

– VP of Customer Intelligence

A Global Retail Company

A well-known global retail brand with both online and offline stores faced challenges in consolidating customer data across platforms. Although it had extensive transaction records, the company lacked a unified, real-time understanding of user behavior, hindering personalized experiences and efficient marketing optimization.

Discovery & Planning

A two-week discovery sprint- driven by Centizen-sourced specialists- mapped the full customer journey and identified integration gaps. Workshops aligned business and technical stakeholders around a shared vision for omnichannel personalization and real-time intelligence.

Phase 1: Foundation Setup

• Migrated legacy Teradata workloads to an Amazon S3-based data lake for scalable storage.
• Implemented Amazon Kinesis for ingesting clickstream data in real time.
• Used AWS Glue and Lake Formation to unify data from CRM, POS, ERP, and external sources into a secure, cataloged architecture.

With the foundation in place, Centizen moved to operationalize intelligence and drive real-time engagement.

Phase 2: Intelligence Layer

• Built ML pipelines on Databricks to enable user segmentation, churn prediction, cart abandonment alerts, and lifetime value forecasting.
• Developed Amazon QuickSight dashboards for marketing, commerce, and product teams—featuring insights on user behavior, device usage, campaign efficiency, and geolocation trends.

Phase 3: Production & Rollout

• Enabled secure, role-based data access using AWS IAM.
• Established CI/CD pipelines for continuous model and dashboard improvements.
• Activated real-time analytics access across departments—from marketing managers to C-level stakeholders.

With unified data, AI-powered intelligence, and near-instant access to insights, the client significantly improved how customer data informs decisions.

This 360-degree customer intelligence platform, executed by cloud and ML experts deployed via Centizen, helped the retail client turn fragmented data into unified insight. The result? Real-time personalization, smarter campaigns, and faster innovation at scale.

Ready to act on your customer data in real time? Let’s build the next advantage together.