When it comes to picking the right colour, predict the consumer’s reaction. So, if Nike owners buy the product in order to feel cool, and trendy you could assume that they would prefer to keep up with what’s in right now.
Actually, it depends. When picking up a product a lot of factors — personal preferences, fond memories, celebrity/family/friends influences, culture, habit, upbringing, ethnicity, trends etc., play a role and you can never be crystal clear about the choices made. However, it doesn’t hurt to try at least once.