Optimizing App Performance with Engineering Excellence

Optimizing-App-Performance-with-Engineering-Excellence

We faced significant challenges optimizing our app performance, leading to customer dissatisfaction and operational inefficiencies. Centizen’s ability to connect us with the right experts helped us resolve performance issues, reduce crashes, and enhance overall app stability. Their expertise played a vital role in ensuring our platform remains reliable as we continue to grow.

– VP of Engineering

A Market Leader in Restaurant-to-Door Service

One of the top platforms for on-demand delivery, this service connects consumers with their favorite local and national restaurants, grocery stores, and retailers. The company enables customers to conveniently order food, essentials, and more through its mobile app or website, with real-time tracking and quick delivery. The platform empowers local businesses by expanding their reach and helping them grow through logistics support, marketing tools, and data insights.

The platform operates in thousands of cities, making everyday purchases more accessible and efficient for users.

The Challenge

The platform faced growing challenges in maintaining app performance and user experience across platforms as demand surged. Frequent crashes, slow response times, and limited automated testing impacted service quality, while a shortage of specialized engineers delayed critical fixes—prompting the need for expert support to stabilize and optimize their systems.

The Solution

Centizen partnered with the platform to identify and resolve key performance challenges, from frequent app crashes to system inefficiencies. By building a specialized engineering team, enhancing automated testing, and optimizing backend and infrastructure performance, Centizen helped improve app stability, reduce crash rates, and ensure long-term operational efficiency.

The Outcome

With Centizen’s expert staffing and engineering support, the platform significantly improved its app performance—achieving greater stability, faster response times, and reduced operational costs. The partnership led to a more efficient and user-friendly platform built for long-term success.

One of the top platforms for on-demand delivery, this service connects consumers with their favorite local and national restaurants, grocery stores, and retailers. The company enables customers to conveniently order food, essentials, and more through its mobile app or website, with real-time tracking and quick delivery. The platform empowers local businesses by expanding their reach and helping them grow through logistics support, marketing tools, and data insights.

The platform operates in thousands of cities, making everyday purchases more accessible and efficient for users.

The Challenge

The platform faced growing challenges in maintaining app performance and user experience across platforms as demand surged. Frequent crashes, slow response times, and limited automated testing impacted service quality, while a shortage of specialized engineers delayed critical fixes—prompting the need for expert support to stabilize and optimize their systems.

The Solution

Centizen partnered with the platform to identify and resolve key performance challenges, from frequent app crashes to system inefficiencies. By building a specialized engineering team, enhancing automated testing, and optimizing backend and infrastructure performance, Centizen helped improve app stability, reduce crash rates, and ensure long-term operational efficiency.

The Outcome

With Centizen’s expert staffing and engineering support, the platform significantly improved its app performance—achieving greater stability, faster response times, and reduced operational costs. The partnership led to a more efficient and user-friendly platform built for long-term success.

The Solution

Phase 1: Diagnosing Performance Issues (Months 1-2)

To understand the root cause of the problems, we conducted an in-depth analysis of the platform’s application performance.

Steps Taken:

  • Analyzed system reports to identify patterns of slowdowns and failures.
  • Reviewed customer feedback, discovering that 18% of complaints were related to app crashes.
  • Assessed the internal engineering team and identified skill gaps in software performance optimization.
  • Developed a targeted staffing plan to address missing expertise.

Once the challenges were identified, we moved forward with assembling the right engineering team.

Phase 2: Strengthening the Engineering Team (Months 3-4)

Centizen helped the platform build a highly skilled technical team to resolve ongoing performance issues.

Key Areas of Focus:

  • Software Development: Optimizing backend processes and API response times.
  • Quality Assurance (QA): Expanding automated testing to detect bugs earlier.
  • Infrastructure Management: Improving load balancing to handle peak-hour traffic efficiently.

Within two months, we successfully placed the necessary experts, equipping with the technical support required for long-term improvements.

Results:

Increased error detection speed by 40%, leading to faster issue resolution.
Strengthened automated testing, reducing post-deployment failures.

Phase 3: Implementing Performance Fixes (Months 5-6)

With the right engineers in place, we collaborated closely to implement critical performance optimizations.

Actions Taken:

  • Implemented real-time monitoring systems to detect and fix performance issues proactively.
  • Automated regression testing, reducing undetected software bugs.
  • Optimized database queries and API calls, improving response times by 35%.
  • Improved cloud infrastructure to maintain smooth operations during high-traffic periods.

Impact:

  • App crash rate reduced by 50%, improving user satisfaction.
  • Faster response times, enhancing order processing speed.

Phase 4: Sustaining Long-Term Performance (Months 7-8)

Beyond fixing immediate issues, we helped the platform create a sustainable system for ongoing performance improvements.

Key Enhancements:

  • Established a structured issue-resolution framework to maintain app stability.
  • Optimized cloud resources, leading to a 25% reduction in server costs.
  • Provided long-term engineering support to ensure continued app reliability.

The Solution

Phase 1: Diagnosing Performance Issues (Months 1-2)

To understand the root cause of the problems, we conducted an in-depth analysis of the platform’s application performance.

Steps Taken:

  • Analyzed system reports to identify patterns of slowdowns and failures.
  • Reviewed customer feedback, discovering that 18% of complaints were related to app crashes.
  • Assessed the internal engineering team and identified skill gaps in software performance optimization.
  • Developed a targeted staffing plan to address missing expertise.

Once the challenges were identified, we moved forward with assembling the right engineering team.

Phase 2: Strengthening the Engineering Team (Months 3-4)

Centizen helped the platform build a highly skilled technical team to resolve ongoing performance issues.

Key Areas of Focus:

  • Software Development: Optimizing backend processes and API response times.
  • Quality Assurance (QA): Expanding automated testing to detect bugs earlier.
  • Infrastructure Management: Improving load balancing to handle peak-hour traffic efficiently.

Within two months, we successfully placed the necessary experts, equipping with the technical support required for long-term improvements.

Results:

Increased error detection speed by 40%, leading to faster issue resolution.
Strengthened automated testing, reducing post-deployment failures.

Phase 3: Implementing Performance Fixes (Months 5-6)

With the right engineers in place, we collaborated closely to implement critical performance optimizations.

Actions Taken:

  • Implemented real-time monitoring systems to detect and fix performance issues proactively.
  • Automated regression testing, reducing undetected software bugs.
  • Optimized database queries and API calls, improving response times by 35%.
  • Improved cloud infrastructure to maintain smooth operations during high-traffic periods.

Impact:

  • App crash rate reduced by 50%, improving user satisfaction.
  • Faster response times, enhancing order processing speed.

Phase 4: Sustaining Long-Term Performance (Months 7-8)

Beyond fixing immediate issues, we helped the platform create a sustainable system for ongoing performance improvements.

Key Enhancements:

  • Established a structured issue-resolution framework to maintain app stability.
  • Optimized cloud resources, leading to a 25% reduction in server costs.
  • Provided long-term engineering support to ensure continued app reliability.

The Outcome

With Centizen’s staffing expertise and engineering support, the platform successfully transformed its app performance.

The Outcome

With Centizen’s staffing expertise and engineering support, DoorDash successfully transformed its app performance.

Key Achievements

50%

decrease in app crashes, leading to a more reliable experience.

35%

improvement in response times, making order processing smoother.

25%

reduction in operational costs, ensuring long-term efficiency.

Through expert staffing and targeted engineering solutions, Centizen helped the platform maintain a high-performing, stable, and customer-friendly application.

Centizen

A Leading Staffing, Custom Software and SaaS Product Development company founded in 2003. We offer a wide range of scalable, innovative IT Staffing and Software Development Solutions.

Twitter
Instagram
Facebook
LinkedIn

Call Us

India

+91 63807-80156

Canada

+1 (971) 420-1700