Ecommerce Website Testing for a Leading Footwear Retailer

E-Commerce Website Testing for footwear retailer

What impressed us most was the scalability of Centizen’s solution. Partnering with them gave our teams the confidence to release faster without compromising on quality. Their testing framework became a critical part of our go-to-market success, and their attention to detail ensured a flawless shopping experience for our customers.

– VP of Technology

Leading Footwear Retailer

A globally recognized fashion and footwear brand with a strong international presence. Known for high-quality footwear and accessories, the company serves millions of customers annually through a network of retail stores and a dynamic ecommerce platform.

The Challenge

Keeping pace with rapid online growth, expanding product lines, and frequent release cycles presented a challenge in maintaining consistent test coverage. Manual testing processes need to evolve into a more scalable, automation-first approach to ensure reliability without slowing down releases.

The Solution

Centizen introduced a scalable test automation framework that replaced manual testing with automated scripts, integrated cross-browser/device testing, and enabled faster feedback through CI/CD integration.

The Outcome

Improved release speed, better defect detection, and enhanced user experience across digital platforms through scalable and reliable test automation.

A globally recognized fashion and footwear brand with a strong international presence. Known for high-quality footwear and accessories, the company serves millions of customers annually through a network of retail stores and a dynamic ecommerce platform.

The Challenge

Keeping pace with rapid online growth, expanding product lines, and frequent release cycles presented a challenge in maintaining consistent test coverage. Manual testing processes need to evolve into a more scalable, automation-first approach to ensure reliability without slowing down releases.

The Solution

Centizen introduced a scalable test automation framework that replaced manual testing with automated scripts, integrated cross-browser/device testing, and enabled faster feedback through CI/CD integration.

The Outcome

Improved release speed, better defect detection, and enhanced user experience across digital platforms through scalable and reliable test automation.

The Solution

Phase 1: Framework Design & Environment Setup (1 Month)

Centizen assessed the existing QA processes and designed a custom test automation framework compatible with the client’s tech stack. The environment was set up for cross-browser and device testing, and key tools were integrated into the CI/CD pipeline.

Phase 2: Test Development & Integration (1.5 Months)

Automation scripts were developed to replace 70% of manual test cases, focusing on high-priority user journeys. These scripts were integrated into the CI/CD workflow for continuous validation and faster feedback.

Phase 3: Optimization & Knowledge Transfer (0.5 Month)

Defect classification standards, reusable components, and test documentation were finalized. Centizen also conducted training sessions to enable the client’s internal team to scale and maintain the framework independently.

The Solution

Phase 1: Framework Design & Environment Setup (1 Month)

Centizen assessed the existing QA processes and designed a custom test automation framework compatible with the client’s tech stack. The environment was set up for cross-browser and device testing, and key tools were integrated into the CI/CD pipeline.

Phase 2: Test Development & Integration (1.5 Months)

Automation scripts were developed to replace 70% of manual test cases, focusing on high-priority user journeys. These scripts were integrated into the CI/CD workflow for continuous validation and faster feedback.

Phase 3: Optimization & Knowledge Transfer (0.5 Month)

Defect classification standards, reusable components, and test documentation were finalized. Centizen also conducted training sessions to enable the client’s internal team to scale and maintain the framework independently.

The Outcome

The Outcome

The automation-first strategy empowered the QA team to keep up with frequent releases without compromising quality. The consistent test coverage across devices ensured a smooth and reliable shopping experience for end users.

Reusable automation assets enhanced long-term efficiency, while real-time reporting and improved defect management contributed to greater transparency and collaboration across teams—resulting in a more agile, scalable, and cost-effective QA process.

70%

decrease in manual testing effort

40%

faster defect detection

30%

acceleration in release cycles

In just 3 months, Centizen’s automation-first approach provided the speed, stability, and test coverage needed to meet rising customer expectations.

Centizen

A Leading Staffing, Custom Software and SaaS Product Development company founded in 2003. We offer a wide range of scalable, innovative IT Staffing and Software Development Solutions.

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